Lake Arpi: Reviving a region through sustainable ecotourism

Author image Miassine

Located in the Shirak region of northwestern Armenia, Lake Arpi is a hidden natural gem. With its alpine landscapes, rare species, and harsh climate, it holds immense potential to become a hub for sustainable ecotourism.

However, the region remains fragile: high unemployment rates, massive rural exodus, and virtually nonexistent tourist infrastructure. In this context, Miassine has developed an ambitious project to sustainably and solidarity-mindedly develop Lake Arpi, drawing inspiration from Iceland’s success.





  • A Comprehensive Project to Boost the Region

    Our goal is clear: to create a local, sustainable ecotourism model driven by the residents themselves. To achieve this, Miassine is taking action across several areas, including professional training, the development of eco-friendly infrastructure, the creation of visitor-tailored tourism services, and the promotion of local traditions.

    Through this project, the foundation aims to stimulate the rural economy, prevent youth exodus, and reduce the social and ecological divide affecting the Shirak region.

    Key Pillars of the Project

    Miassine structures its efforts around 7 major pillars:

    • Community Engagement: Organizing ecotourism awareness workshops for over 250 residents.

    • Ecotourism Infrastructure: Renovating 20 rural homes and constructing 5 eco-lodges powered by renewable energy.

    • Vocational Training: Supporting 50 youth and women in hospitality, tourism, and artisanal crafts.

    • Outdoor Activities: Hiking, skiing, kayaking, birdwatching, and ice skating on the frozen lake.



    • Local Economic Development: Establishing a community center for equipment rental, local handicraft sales, and tourist information.

    • Environmental Protection: Waste sorting, composting, green energy use, and ecological awareness.

    • Local Governance: Creating a community association to sustainably manage tourism activities.

    An Eco-Friendly and Circular Approach

    Ecotourism at Lake Arpi will be built on a circular economy framework. Organic waste will be turned into compost to enrich agricultural land, while recycled materials will be used to craft handmade products for visitors. Water refill stations and reusable utensils will replace single-use plastics, and solar panels will power eco-lodges and community centers.

    The project also includes sustainable cooking workshops utilizing traditional clay ovens (tonirs) to teach visitors about local culture while minimizing environmental impact.

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    Expected Impact by 2028

    Over the next five years, Miassine aims to achieve concrete results:

    • 25 eco-responsible accommodations open (20 guest houses + 5 eco-lodges)

    • 8 outdoor activities available year-round

    • Welcoming 8,000 visitors per year, up from fewer than 1,000 today

    • 50 young people and women trained and integrated into the local economy

    • Development of an activity cluster centered on handicrafts and agritourism

    • Sustainable protection of the park's biodiversity

    • Strengthened local awareness of environmental challenges

    A Project Aligned with Armenia’s Future

    The momentum driven by Miassine is part of a broader context: Armenia will host COP17 on Biodiversity in 2026, offering international visibility to exemplary local initiatives.

    The Lake Arpi project could become a model for the entire region, demonstrating that economic development and environmental preservation can go hand in hand.

    By focusing on local cooperation, knowledge sharing, and sustainable innovation, Miassine shows that another model of development is possible—one that is fairer, more human, and more resilient.

    Lake Arpi thus becomes a symbol: that of an Armenia rising through its own strengths and inviting everyone to contribute.